Sunday, March 3, 2019

Forecasting at Hard Rock Cafe

For the following case View the Video moorage for Chapter 3 for OMMyLab Bulletize the following (so that the case throw out be understood in full from your bullets and not have to read the case) Clearly articulate the question(s) you argon state before providing you answer Quantitative Issue The bitager is trying to tax how a new advertising campaign affects guest counts. Using information for the past 10 months (see the table) develop a least squares regression kindred and then imagine the expected guest count when advertising is $65,000. reserve the answer to your boss and then provide the model as backup) qualitative Issues 1. Describe three different prefigureing applications at solid Rock. let out three other areas in which you think heavy(a) Rock could drug abuse forecasting models. (Justify your choices) 2. What is the role of the POS system in forecasting at Hard Rock? 3. Justify the use of the weighting system used for evaluating managers for annual bonuses. 4 . Name several variables be spatial relations those menti sensationd in the case that could be used as good predictors of daily bargains in each cafe.Provide backup using appropriate technology (Provide the spreadsheets as spreadsheets). Forecasting at Hard Rock coffeehouse With the growth of Hard Rock Cafefrom one pub in London in 1971 to more than 129 restaurants in more than 40 countries todaycame a corporate wide command for better forecasting. Hard Rock uses long-range forecasting in range a capacity plan and intermediate-term forecasting for locking in contracts for leather goods (used in jackets) and for such food items as beef, poulet, and pork.Its short-term gross revenue forecasts are conducted each month, by cafe, and then aggregated for a headquarters view. The nerve centre of the gross sales forecasting system is the point-of-sale system (FOS), which, in effect, captures transaction info on nearly every person who walks through a cafes door. The sale of each ent ree represents one customer the entree sales entropy are transmitted daily to the Orlando corporate headquarters database. There, the financial team, headed by Todd Lindsey, begins the forecast process.Lindsey forecasts monthly guest counts, retail sales, banquet sales, and concert sales (if applicable) at each cafe. The general managers of individual cafes tap into the same database to get to a daily forecast for their sites. A cafe manager pulls up prior years sales for that day, adding information from the local Chamber of Commerce or Tourist Board on upcoming events such as a major convention, sporting event, or concert in the city where the cafe is located. The daily forecast is further broken into hourly sales, which drives employee scheduling.An hourly forecast of $5,500 in sales translates into 19 workstations, which are further broken subject into a specific number of wait staff, hosts, bartenders, and kitchen staff. Computerized scheduling software plugs in people based on their availability. Variances between forecast and actual sales are then examined to see why errors occurred. Hard Rock doesnt specify its use of forecasting tools to sales. To evaluate managers and set bonuses, a 3-year weighted locomote average is applied to cafe sales. If cafe general managers exceed their targets, a bonus is imagined.Todd Lindsey, at corporate headquarters, applies weights of 40% to the most recent years sales, 40% to the year before, and 20% to sales 2 years ago in reaching his moving average. An even more sophisticated application of statistics is form in Hard Rocks menu planning. Using multiple regression, managers can compute the impact on demand of other menu items if the price of one item is changed. For example, if the price of a cheeseburger increases from $7. 99 to $8. 99, Hard Rock can predict the effect this will have on sales of chicken sandwiches, pork sandwiches, and salads.Managers do the same analysis on menu placement, with the subject matter section driving higher sales volumes. When an item such as a hamburger is moved off the center to one of the side flaps, the corresponding effect on related items, say french fries, is determined. Hard Rocks Moscow Cafe Data Month 12345678910 lymph gland count 21 24 27 32 29 37 43 43 54 66 (in thousands) Advertising 14 17 25 25 35 35 45 50 60 60 (in $ thousand)

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