Tuesday, January 22, 2019

What Is Demarketing

What is de-marketing? De-marketing is a process to stumble a crossroad less attractive (so that the necessary of the product leave behind stiffen). The company provide take measures to decrease the demand of customers on a product. A good example of de-marketing is cigarettes. Companies put phrases as smoking kills on the boxes of their cigarettes, to make people aware of the hazards of smoking. They hope this measure will reduce the amount of smokers in the world.This is a great example for de-marketing. I engraft the following hold on the internet Hungary institutes hamburger-tax. Link of article http//www. ibtimes. com/hungary-institutes-hamburger-tax-293105) The article is about the fact that Hungary institutes a tax on unhealthy food. They will raise the taxes on food that deems unhealthy, such as hamburgers, energy drinks, flavour nuts, crisps and other junk food. I think this is an example of de-marketing, because they get a line to make unhealthy food less attractiv e (with raising the taxes on it), in the hope people will buy it less and guttle more healthy food.Another example of de-marketing is on the following product Magnum Ice creams. Een beroemde De-marketing case Magnum ijsjes In het eerste jaar dat de magnum ijsjes op de markt kwamen kon men niet of nauwelijks aan de vraag voldoen. custody kon de prijs verhogen, maar men koos voor het minder aantrekkelijk maken van het product. Zo werden de mooi ontworpen verpakking vervangen door gewoon een simpele zilverkleurige folie. hot product zag er gewoon wat minder aantrekkelijk uit. Daarnaast werd er juist een grote marketing campagne gestart om de vraag naar Cornettos te verhogen.Hiermee zou de vraag naar Magnums ook iets dalen. I will summarize this article In the first days that Magnum (the ice rink cream brand) was active, the demand to their product was so high, that the company could not satisfy the demand of their customers. To reduce the demand for Magnum ice creams, they put th e ice creams in simple gray wrapping paper to make the fisticuffs less attractive. Another measure they took, was to introduce the Cornetto (another product of the company). This would reduce the demand of magnums slightly.

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