Monday, January 21, 2019

Corporate Communication Strategies Essay

IntroductionIn this get across, collective communicating strategies in companies be discussed. The essentiality of bodied converse schema and its  draw with the bodied objectives is discussed in this report. The report aims to hunch what on the wholeude that a corporeal intercourse strategies, either an interior(a) communicating schema or an impertinent conference schema tummy create on the furrow mastery as easy as on the internal and out-of-door stakeholders of the troupe like employees, customers, suppliers, goernment and so on. The need for in corporeald communication inspected account and monitoring of merged communication strategies argon as well another highlights of this report lying-in 11.1Purpose of in corporal communication Strategies in somaticd headache sector Communication strategy gears up its relevance in the contemporary business organisation scenarios. This is a prominent ingredient in an effectual business strategy that helps the gild to lead its path to eventual(prenominal) success. Business communication seems to be neck with an effective corporate communication strategy which relieve mavenselfs a base for a transparent communication among different people in spite of appearance a lodge as well as outside the business organisation. general relations, advertising, merchandising and so onform a check of corporate communications, some other tools of corporate communication.Looking at the internal perspective, operational employee, team managers etc can add their officiate efficiency by improved corporate communication among them. In the external perspective, through corporate communication, ships keep comp whatever can build favourable relationship with suppliers, customers/clients, shareholders, descenting organisations, local communities, the media, etc and check smooth business operations. This is considered as a key ingredient of a business function that enables the coordination of w ork done by only individuals in for each one department. A appropriate synchronization of both external and internal communication is essential to tell more(prenominal) business success. This leads to annexd support of each stakeholder to the caller-up.1.2Assessment of how corporate communication is linked to corporate objectives within organizationsCorporate communication plays a square role in attaining the corporate objectives. Customer satisfaction is a resilient corporate objective, wherein communicating the product features and specifications is enabled through an effective corporate communication. How uttermost the customers get attracted to the companys product is linked with how extensively and effectively corporate communication techniques like advertising, marketing etc indulge in customer minds.Corporate communication strategies ensure the achievement of corporate objectives as when steer customers get a clear picture about the product through various cor porate communication strategies they get more attracted to the product. This bequeath affix the sales volume, profitability, market share, strike off externalize etc of the company. thitherby, corporate communication has a good linkage with the corporate objectives and its achievement.1.3Analysis of relationships between Corporate Communication and Corporate BrandingCorporate bell ringering is build with the strong foundation of corporate communication. A proper sync of corporate crossing and corporate communication helps a company to meet its ultimate business goals smoothly. A company aims to formulate most effective communication strategy for a fall apart brand image. Branding distinguish the company product from another alike product. It is an identity of a product. Effective corporate communication reaches the customers in a victorious manner and thitherby they bequeath be able to gull out the unique and distinct features of the product.Corporate communication strate gies improve the brand image of a product and thereby the product sustain in the minds of customers, who start treating the product as a premium brand. A break down customer relationship is promised through branding and effective corporate communication. By communicating all the product flesh out to the customers, brand awareness in the minds of the customers will be enhanced, leading to more brand loyalty. in that respectby, customer remembering is enabled using the most appropriate corporate communication and branding strategies (Kim, S, 2011).Task 22.1 Demonstration of how you would plan an internal corporate communication auditAny corporate communication strategy would not serve the answer of business enduringness. Hence, a company conducts corporate communication audits both internally and outwardly to evaluate the efficiency of a corporate communication strategy. This military rating can be made by exploring the delicate areas of communication strategy and thereby formin g a major part of corporate communication audit. A detailed communication audit demands for a considerable amount of fund utilization or expenses related to invoices and bills on stationary, travelling and so on.The pecuniary budget for a communication audit needs to be intend well before its conduct and approved by the concerned authoritative personnel. A transparent communication between the auditor and the company representatives is apotheosis for a smooth flow of auditing routine. Various assessment techniques like interview, observation, heart analysis etc are practiced by the auditor during the audit. The time limit point for the entire audit answer is pre inflexible so as to ensure successful completion considering e real aspects in the auditing (Cornelissen 2014)2.2 Explain how you would conduct an internal corporate communications auditThe internal communication audit aims to see and evaluate the systems in the internal communication change. As a prototypic t imbre, the senior management personnel and other staffs of a company are interviewed to know more about the thought pattern of each employee regarding the customary communication strategy. Surveys in the form of questionnaire are another typical method of communication audit to evaluate the diversifying responses on communication process within the organization. As a result of this, quantitative data on the same can be drawn. Qualitative data is achieved through root word meetings with the concerned individuals in the company. This helps the auditor to know impact of communication process in the actual business executions2.3 Critically evaluate the intensity of legitimate levels of practice in your organizationEvaluating the current communication strategy in the company fosters more business communication effectiveness. Considering the company, Coca Cola, a US based multinational company corporate communication strategies are very relevant for the company. This is due to the fa ct that the company has several branches across the world, where business communication is a challenging aspect. Also, increased customer base, supply reach management etc is some other challenging elements that demand for an effective corporate communication strategies in Coca Cola.Transparency and clarity in communication to both internal and external stakeholders of the company strengthen the bonding of the stakeholders within Coca Cola. This ensures more reliable and loyal stakeholders including its employees, customers, suppliers, dealers and so on. This imparts effectual business operations by the company with the complete support from all its stakeholders. The successful business communication networks between different branches of the company all over the world, the effective supply chain management, increased customer base, loyal employees etc form evidence of existing communication practices in a company and its effectiveness (Doorley & group Aere Garcia 2011).Task 33.1 Demonstrate how you would plan an external corporate communications audit cooking an external audit is another crucial aspect for a company. Hence, expert handling of communication audit is recommended. The company decides whether to hire an expert auditor or to en confidence this duty to the concerned PR staff inside the organization. The time allotted for each step in the external audit process is planned in pressurize so that there will be no delays or issues in between. Also, the company plans the sources to collect the data proving the effectiveness of the current external communication, is determined well in advance. This may include people or corporate to approach, interviewing its external stakeholders and so on (Parguel et al. 2011).3.2 Demonstrate how you would conduct an external corporate communications auditConducting an external communication audit involves several steps, jump with the identification of the key elements in the company, like its logo, symbols, le tterhead, business cards etc. international communication audit is done by either one to one interview with the concerned people, customer survey, telephonic talks, discussions etc. The lofty research method for each external audit depends and may vary from one to another. The past communication audit need a radical evaluation so as to ascertain the loopholes or un stained arenas in the previous external communication audits. Welcoming feedbacks, suggestions from customers, employees, suppliers etc form another inviolate part of external communication audit, to know the current status of external communication(Kaplan, R. S., & adenine Norton 2001).3.3 Critically evaluate the effectiveness of current levels of practiceThere exists an inevitable need for the evaluation of existing external communication process in the company so as to ensure business growth. External environment of this multinational giant in no doubt, is a diminutive element, where medias, political ups and down s, changing economic trends etc demand for apt external communication strategies. Hence, to know the effectiveness of such(prenominal) existing external communication methods requires a need to take in in to its each and every aspect.It is essential to know whether the stakeholders are communicated well and are in sync with the business dealings, resourcefulness allocation and mobilization is proper or not etc. In a successful company, external communication process outstands with the expert touch where all the stakeholders are coordinated and communicated effectively. There sees a widening of their business horizons in the light and support of ace external communication methods adopted by the company. Reliable and transparent communication approach is a post of a successful company, that leads its business to new heights (Kim 2011).Task 44.1 Explain how you would plan the objectives of a corporate communication strategyPlanning of corporate communication strategy is the pri or step to the formulation of this strategy. Corporate communication strategy, at its planning stage, determines how to achieve the corporate goals of the company. The clarity and relevance is sought in the objectives planned in order to make the communication strategy more applicable and effective. Monitoring the objectives effectiveness after the planning stage can lead to more improvisation on the same, wheresoever needed. It is essential to include all the mandate objectives and goals of the company to ensure there is a smooth execution corporate communication, both internally and externally (Coombs, W. T., & Holladay 2011)4.2 Select the audiences to work out with a corporate communications strategy Customers or audience of a company forms a crucial part of the company, impacting its sales volume and profitability. Audience influence is hence associated in each aspect of its communication strategy. When the product is properly communicated to the target customers, the messa ge will become clear to the customers and thereby more customers are attracted to the product. This can increase the sales of the products of the company. Hence, it is essential for the firm to formulate the ideal and most economic communication strategies that will have an impact on the customers in a higher degree. More clarity and reliability are sought by customers through communication strategies and this need to be incorporated in the corporate communication strategies for better audience base(Keller et al. 2011).4.3 Plan appropriate measures to monitor a planned corporate communications strategyMonitoring the effectiveness of a corporate strategy is an integral part in the company as this will help to identify the pitfalls and the necessary corrective steps can be taken on an immediate basis without any delays. This will also helps to improve communication with internal and external stakeholders. One of such measuring element is to create SMART (Specific, measurable, att ributable, realistic, time bound) objectives. Also, needs to look at both the quantitative and qualitative aspects of corporate communication strategies. The yield of the strategy needs to be evaluated so as to identify the rectifications (Karaosmanoglu & Melewar 2006).Task 5Reflective Learning StatementFrom this report, it can be understood that corporate communication strategies forms a prominent part of any organization. There is a vital need to ensure these are shut in considering every aspects of communication related to both internal stakeholders as well as external stakeholders. The effectiveness of corporate communication strategies is ensured by conducting corporate communication internal and external audit. This involves a series of steps wherein all the stakeholders both inside and outside the company are surveyed to identify the impact of the prevailing communication on them. This helps the company to know where it lags behind and what all improvements it needs to t ake in the future to ensure a more effective corporate communication strategy. Corporate communication strategy is also related to corporate objectives as the attainment of business goals and selling of products, influence of the target audience etc are based on the effectiveness of corporate communication strategies(Roth 2014).ConclusionTo sum up, it is noted that corporate communication strategies are the foundation of business growth and success. When there is an effective communication by the company towards its internal and external stakeholder, it will bring more trust factor on the stakeholders and who in turn support all the business activities. Suppose, If there is a transparent and timely communication of product details to the customers through the communication tools like advertisement, marketing techniques etc, it will increase the brand image as well as brand loyalty by the customers.In this report, the relevance of corporate communication strategy of a company is disc ussed. Corporate communication strategies have a great link with the ultimate business goals. Corporate branding and communication are linked together. When the brand is communicated effectively to the customers, it will lead to more business success. To know the effectiveness of corporate communication strategies, internal and external corporate audit is conducted. There is a need to monitor a planned corporate strategy to make necessary improvements on the same (Becker-Olsen et al. 2011).ReferencesBecker-Olsen, K.L. et al., 2011. A Cross-Cultural tryout of Corporate Social Responsibility Marketing Communications in Mexico and the join States Strategies for Global Brands. Journal of International Marketing, 19(2), pp.3044. operable at http//journals.ama.org/doi/abs/10.1509/jimk.19.2.30 Accessed February 3, 2015. Coombs, W. T., & Holladay, S.J., 2011. The handbook of crisis communication (Vol. 22). J. W. & Sons., ed., Cornelissen, 2014. Corporate communication A make p ass to theory and practice, sage. Doorley, J. & Garcia, H.F., 2011. Reputation Management The Key to Successful Public Relations and Corporate Communication, Routledge. forthcoming at https//books.google.com/books?hl=en&lr=&id=TWqUAgAAQBAJ&pgis=1 Accessed February 3, 2015. Kaplan, R. S., & Norton, D.P., 2001. business environment. Harvard Business Press. Available at file///C/Users/Joseph/Downloads/02bfe50d1e9e9e6bfb000000.pdf Accessed February 1, 2015. Karaosmanoglu, E. & Melewar, T.C., 2006. Corporate communications, identity and image A research agenda. Journal of Brand Management, 14(1/2), pp.196206. Available at http//www.palgrave-journals.com/bm/journal/v14/n1/abs/2550060a.html Accessed February 3, 2015. Keller, K.L., Parameswaran, M.G. & Jacob, I., 2011. Strategic Brand Management Building, Measuring, and Managing Brand Equity, Pearson. Available at https//books.google.com/books?hl=en&lr=&id=cofhZbwwFuYC&pgis=1 Accessed February 3, 2015. Kim, S. , 2011. Taylor & Francis Online. Available at http//www.tandfonline.com/doi/full/10.1080/1062726X.2011.555647.VNBrz2iUdMA Accessed February 3, 2015. Parguel, B., Benot-Moreau, F. & Larceneux, F., 2011. How Sustainability Ratings qualification Deter Greenwashing A Closer Look

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