Marketing, target market report Essay Example | Topics and Well Written Essays - 1000 words

Marketing, target market report - Essay ExampleThe segmentation theory is a part of political economy that relates to the yield curve of a finance sector. In other words, they cannot replace separately other in any form. This creates a specific amount of investors for some(prenominal) the long and short tem markets. The result of this affects the interest rates in a market. The long and short term supply is both adversely affected (Mishkin & Eakins). Thus, each of these markets is functioned and is determined at an independent level. Another aspect of this is the reliability it places on short term investments. Each investor has a fixed maturity preference. Because of the investors preference all over the liquidity of their stock, they prefer to choose the short-term investments that determine them. This creates a greater demand for short term investments in the market.The geographic segmentation of an item is indwelling in the market. Not only does it determine the identical tre nds within a group of international markets but it also identifies the factors the influence their buying trends. The Xbox 360 is an object that created a great deal of excitement and fervor in Australia. With a website of its own, it was the ideal location for sale amongst the varied age groups in this uncouth. This is evident in the confederation opening up a website created specially for this continent (Xbox.com). This website is dedicated solely to the markets in Australia. It controls and harnesses the consumers who are interested in buying the product within this region. This country is still part of the British Commonwealth which induces many of its facets and tastes to run according to the British market. It is for this reason that the Xbox 360 owners considered it an essential market in their grid. With a high economy, literate person population and number of buyers, Australia was the stark(a) geographical segment for this product to launch itself.Demographic TraitsAcco rding to the demographic segmentation, the department of the population is vital for catering to a specific market of consumers. Australia commands an exact population of 21,895,808 people according to the Australian Bureau of Statistics. This is a huge audience for the Xbox 360 to cater to which makes it evident why the place has moved here. Also, the age structure of this population has made it vital for this gaming console to enter this market. With a population of around 70% of individuals falling chthonic the age bracket of fifteen to sixty, this Xbox played a winning move by moving into this crucial market (Year Book Australia). This gaming console is perfect for individuals who fall under the age of those apt at buying and using this product. The Xbox 360 is a game that is a chosen preference for the male population. With an equal division of males and females in Australia it is profitable for the console to enter this market. The economy of Australia is also sufficient en ough for its individuals to afford to buy this product. This makes it the perfect demographic market for the Xbox 360. Psychographic TraitsThe psychographic traits of Australia assist